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Wednesday, October 7, 2026
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TikTok Grants Viewers Control to Reduce AI-Generated Media in Personal Streams

Users will soon have a updated setting that enables them to cut down on the quantity of AI-created media appearing in their feeds. This step comes as the service announced that it currently hosts over 1 billion content made with AI.

Pilot Phase and Launch

This change is in a pilot phase over the coming weeks before a widespread rollout. This advancement coincides with a surge in content created by AI, fueled by emerging AI video creators.

AI Proliferation Online

Recent reports that approximately a tenth of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A significant portion of this material is classified as “AI slop”, a term for inferior, mass-produced content that is typically illogical or surreal.

Based on user feedback that a lot of users appreciate content created using AI tools, from digital art to science explainers, and we want to offer the community the ability to see more or less of that, based on their own preferences,” said a company executive.

Scale of AI Content

The service disclosed that there are currently over a billion videos on its network identified as AI-generated. Collectively, more than 100 mn media items are added to the app each day, making clips made by AI a relatively small percentage of its complete catalog.

Customizing Your Feed

Viewers will be in a position to limit or boost the volume of AI content they watch by accessing the topic control option in the app and picking the AI content topic. Other topics that currently be adjusted under the tool cover politics, fashion, beauty, and movement.

Platform Guidelines

Its rules oblige users to tag convincing AI-generated content, and it forbids harmful deepfakes of public figures or emergencies. Any believable artificial content that is not labeled can be removed under its terms of service.

In addition, the platform will now apply an “AI-made” label to content made using its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This measure is designed to deter users from trying to bypass the labeling process.

Educational Initiatives

The platform is furthermore introducing a two million dollar educational fund for professionals and groups to produce learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in educating computer science.

Moderation Strategy

The video-sharing app has defended its safety measures, during discussion over intentions to make redundant numerous safety staff in the United Kingdom. The company is set to eliminate 439 jobs in its content moderation team in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.

A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content before it has to be seen by people. The company announced a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its AI tools.

It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
The writer

Judy Gutierrez

Lena is a tech journalist specializing in VR and AR innovations, with over a decade of experience covering emerging technologies.

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